The Branded Mind: what neuroscience really tells us about the puzzle of the brain and the brand/ Erik du Plessis

By: Du Plessis, Erik [author]Material type: TextTextPublication details: London; Philadelphia: Kogan Page, 2011Description: xvii, 251 p.: ill.; 25 cmISBN: 9780749461256Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.834 PLE 2011 Online resources: Contributor biographical information | Publisher description | Table of contents only
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