Du Plessis, Erik
The Branded Mind: what neuroscience really tells us about the puzzle of the brain and the brand/ Erik du Plessis - London; Philadelphia: Kogan Page, 2011 - xvii, 251 p.: ill.; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256
Neuromarketing
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
658.834 PLE 2011
The Branded Mind: what neuroscience really tells us about the puzzle of the brain and the brand/ Erik du Plessis - London; Philadelphia: Kogan Page, 2011 - xvii, 251 p.: ill.; 25 cm.
Includes bibliographical references (p. [245]-246) and index.
9780749461256
Neuromarketing
Advertising--Psychological aspects.
Marketing--Psychological aspects.
Branding (Marketing)
658.834 PLE 2011
