The Branded Mind: what neuroscience really tells us about the puzzle of the brain and the brand/ Erik du Plessis

By: Du Plessis, Erik [author]Material type: TextTextPublication details: London; Philadelphia: Kogan Page, 2011Description: xvii, 251 p.: ill.; 25 cmISBN: 9780749461256Subject(s): Neuromarketing | Advertising -- Psychological aspects | Marketing -- Psychological aspects | Branding (Marketing)DDC classification: 658.834 PLE 2011 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current library Call number Status Date due Barcode
BUKU BUKU Pusat Sumber Pendidikan IABI
658.834 PLE 2011 (Browse shelf (Opens below)) Available 0000009465
BUKU BUKU Pusat Sumber Pendidikan IABI
658.834 PLE 2011 (Browse shelf (Opens below)) Available 0000009466
BUKU BUKU Pusat Sumber Pendidikan IABI
658.834 PLE 2011 (Browse shelf (Opens below)) Available 0000009467
BUKU BUKU Pusat Sumber Pendidikan IABI
658.834 PLE 2011 (Browse shelf (Opens below)) Available 0000009616
BUKU BUKU Pusat Sumber Pendidikan IABI
658.834 PLE 2011 (Browse shelf (Opens below)) Available 0000009617

Includes bibliographical references (p. [245]-246) and index.

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