The Branded Mind: (Record no. 9475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01113nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220112161722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210305s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749461256 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 PLE 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Du Plessis, Erik |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The Branded Mind: |
| Remainder of title | what neuroscience really tells us about the puzzle of the brain and the brand/ |
| Statement of responsibility, etc. | Erik du Plessis |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2011 |
| Place of publication, distribution, etc. | London; Philadelphia: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 251 p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [245]-246) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Chronological subdivision | Psychological aspects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1112/2010037756-b.html">http://www.loc.gov/catdir/enhancements/fy1112/2010037756-b.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1112/2010037756-d.html">http://www.loc.gov/catdir/enhancements/fy1112/2010037756-d.html</a> |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1112/2010037756-t.html">http://www.loc.gov/catdir/enhancements/fy1112/2010037756-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 173.30 | 658.834 PLE 2011 | 0000009465 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 174.30 | 658.834 PLE 2011 | 0000009466 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 175.30 | 658.834 PLE 2011 | 0000009467 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 173.30 | 658.834 PLE 2011 | 0000009616 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 174.30 | 658.834 PLE 2011 | 0000009617 | 05/03/2021 | 05/03/2021 | BUKU |
