Strategic marketing communications : new ways to build and integrate communications / P. R. Smith, Chris Berry, Alan Pulford.

By: Smith, P. R. (Paul Raymond)Contributor(s): Berry, Chris | Pulford, AlanMaterial type: TextTextPublication details: London : Kogan Page, 1999Description: 300 pages : illustration ; 24 cm. + 1 computer disk (3 1/2 in.)ISBN: 0749429186Subject(s): Communication in marketing | Marketing -- Management
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