Strategic marketing communications : (Record no. 57604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220421100355.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220121s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749429186 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IAB |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.45 SMI 2000 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. (Paul Raymond) |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing communications : |
| Remainder of title | new ways to build and integrate communications / |
| Statement of responsibility, etc. | P. R. Smith, Chris Berry, Alan Pulford. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 300 pages : |
| Other physical details | illustration ; |
| Dimensions | 24 cm. + |
| Accompanying material | 1 computer disk (3 1/2 in.) |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for computer disk: IBM PC or compatible; DOS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berry, Chris. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pulford, Alan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pusat Sumber Pendidikan IABCGH | Pusat Sumber Pendidikan IABCGH | 21/01/2022 | 147.38 | 658.45 SMI 2000 | 110777 | 21/01/2022 | 21/01/2022 | BUKU | ||||
| Pusat Sumber Pendidikan IABCGH | Pusat Sumber Pendidikan IABCGH | 21/01/2022 | 147.38 | 658.45 SMI 2000 | 110776 | 21/01/2022 | 21/01/2022 | BUKU |
