Smith, P. R. (Paul Raymond)

Strategic marketing communications : new ways to build and integrate communications / P. R. Smith, Chris Berry, Alan Pulford. - London : Kogan Page, 1999. - 300 pages : illustration ; 24 cm. + 1 computer disk (3 1/2 in.)


System requirements for computer disk: IBM PC or compatible; DOS

0749429186


Communication in marketing
Marketing--Management

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