Smith, P. R. (Paul Raymond)
Strategic marketing communications : new ways to build and integrate communications / P. R. Smith, Chris Berry, Alan Pulford. - London : Kogan Page, 1999. - 300 pages : illustration ; 24 cm. + 1 computer disk (3 1/2 in.)
System requirements for computer disk: IBM PC or compatible; DOS
0749429186
Communication in marketing
Marketing--Management
Strategic marketing communications : new ways to build and integrate communications / P. R. Smith, Chris Berry, Alan Pulford. - London : Kogan Page, 1999. - 300 pages : illustration ; 24 cm. + 1 computer disk (3 1/2 in.)
System requirements for computer disk: IBM PC or compatible; DOS
0749429186
Communication in marketing
Marketing--Management