Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan / W. Chan Kim, Renee Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: TextTextPublication details: Pulau Pinang : Penerbit Universiti Sains Malaysia, 2010Description: xvi, 338ms. ; 22cmISBN: 9789838614771Other title: Terjemahan dari : Blue ocean strategy : how to create uncontested market space and make the competition irrelevantSubject(s): New products 65020 $a 7001 $a Mauborgne, Renee | Market segmentationDDC classification: 658.802
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