Kim, W. Chan

Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan / Terjemahan dari : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renee Mauborgne - Pulau Pinang : Penerbit Universiti Sains Malaysia, 2010. - xvi, 338ms. ; 22cm.

Mengandungi indeks

9789838614771


New products 65020 $a 7001 $a Mauborgne, Renee
Market segmentation

658.802

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