Co-opetition / Adam M. Brandenburger, Barry J. Nalebuff.

By: Brandenburger, Adam M [author.]Contributor(s): Nalebuff, Barry J [author]Material type: TextTextPublication details: New York : Crown Business, 1997Description: xiii, 304 pages ; 24 cmISBN: 9780385479509; 0385479506Subject(s): Strategic planning | Competition (Economics) | Game theoryDDC classification: 658.4 BRA 1997 LOC classification: HD30.28 | B73 1997Summary: Introduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory.
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Reference 658.4 BRA 1997 (Browse shelf (Opens below)) Available 1000095520

Includes bibliographical references and index.

Introduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory.

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