Brandenburger, Adam M.,

Co-opetition / Adam M. Brandenburger, Barry J. Nalebuff. - New York : Crown Business, 1997. - xiii, 304 pages ; 24 cm

Includes bibliographical references and index.

Introduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory.

9780385479509 RM 203 0385479506


Strategic planning.
Competition (Economics)
Game theory.

HD30.28 / B73 1997

658.4 BRA 1997

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