Big Data: Understanding How Data Powers Big Business/ Bill Schmarzo

By: Schmarzo, Bill [author]Material type: TextTextPublication details: Indianapolis, IN: John Wiley & Sons, 2013 ©2013Description: xxiii, 216 pages: illustrations; 24 cmISBN: 9781118739570Other title: Understanding how data powers big businessSubject(s): Business intelligence -- Data processing | Big data | Business planning -- Statistical methods | Data miningDDC classification: 658.4038 SCH 2013 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action.
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