Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim , Renee Mauborgne.

By: Kim, W. Chan [author.]Contributor(s): Mauborgne, Renée [author.]Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, 2005Description: xv, 240 p. : ill. ; 25 cmISBN: 9781591396192Subject(s): New products | Market segmentationDDC classification: 658.802 KIM 2005
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BUKU BUKU Pusat Sumber Pendidikan IABI
658.802 KIM 2005 (Browse shelf (Opens below)) Available 1000094194

Includes bibliographical references (p. [223]-229) and index

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