Kim, W. Chan,
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim , Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, 2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index
9781591396192
New products
Market segmentation
658.802 KIM 2005
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim , Renee Mauborgne. - Boston, Mass. : Harvard Business School Press, 2005. - xv, 240 p. : ill. ; 25 cm.
Includes bibliographical references (p. [223]-229) and index
9781591396192
New products
Market segmentation
658.802 KIM 2005
