Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K [author.]Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2007Edition: 5th edDescription: xxx,811. : ill. ; 29cmISBN: 9788120330443Subject(s): Marketing research | Marketing research -- Methodology
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