Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2007. - xxx,811. : ill. ; 29cm
Includes bibliographical references and indexes
9788120330443
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 2007. - xxx,811. : ill. ; 29cm
Includes bibliographical references and indexes
9788120330443
Marketing research.
Marketing research--Methodology.
