Product leadership : pathways to profitable innovation / Robert G. Cooper.

By: Cooper, Robert G. (Robert Gravlin), 1943-Material type: TextTextPublication details: New York : Basic Books, c2005Edition: 2nd edDescription: xv, 288 pages : illustrations ; 24 cmISBN: 046501433X Subject(s): New products -- Management | New products -- Marketing | Product managementDDC classification: 658.5/75
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Item type Current library Call number Status Date due Barcode
KOLEKSI PERIBADI KOLEKSI PERIBADI Pusat Sumber Pendidikan IABI
KPMS 030 2005 (Browse shelf (Opens below)) Not for loan MS000030KP

Includes bibliographical references and index.

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