Cooper, Robert G. 1943-

Product leadership : pathways to profitable innovation / Robert G. Cooper. - 2nd ed. - New York : Basic Books, c2005. - xv, 288 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

046501433X


New products --Management.
New products--Marketing.
Product management.

658.5/75

Disclaimer:

Aminuddin Baki Institute will not be liable for any loss or damage caused by the usage of any information obtained from this portal.

All Rights Reserved © 2021 INSTITUT AMINUDDIN BAKI, MINISTRY OF EDUCATION MALAYSIA


Powered by Koha