International business case studies for the multicultural market-place / Robert T. Moran, David O. Braaten, John E. Walsh.

By: Moran, Robert T, 1938-Contributor(s): Braaten, David O | Walsh, John Edward, 1927-Material type: TextTextPublication details: Houston : Gulf, 1996Description: xiv, 416 p. : ill. ; 23 cmISBN: 088415193XSubject(s): International business enterprises -- Management -- Case studies | Industrial management -- Social aspects -- Case studies | Intercultural communication -- Case studiesDDC classification: 658.049
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