Strategi jenama global: membongkar potensi penjenamaan merentasi negara, budaya dan pasaran/ Sicco Van Gelder; penterjemah Haniza Lockman.

By: Van Gelder, Sicco, 1964- [author.]Contributor(s): Haniza Lockman [translator.]Material type: TextTextPublication details: Kuala Lumpur Institut Terjemahan Negara Malaysia, 2011Description: xxx, 314ms. : il.; 23cmISBN: 9789830686561Subject(s): Brand name products -- Planning | Branding (Marketing) | Brand name products -- Management | Export marketingDDC classification: 658.827 VAN 2011
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