Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi.

Contributor(s): Nwankwo, Sonny | Gbadamosi, AyantunjiMaterial type: TextTextPublication details: Abingdon, Oxon : Routledge, 2011Description: pxxi, 457 pages : illustrations ; 26 cmISBN: 9780415573764Subject(s): Marketing -- Management | Entrepreneurship | Small business -- Management | New business enterprises -- ManagementDDC classification: 658.8 ENT 2011
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