Entrepreneurship marketing : principles and practice of SME marketing /
edited by Sonny Nwankwo & Ayantunji Gbadamosi.
- Abingdon, Oxon : Routledge, 2011
- pxxi, 457 pages : illustrations ; 26 cm.
Includes index
Includes bibliographical references
9780415573764
Marketing--Management
Entrepreneurship
Small business--Management
New business enterprises--Management
658.8 ENT 2011
Includes index
Includes bibliographical references
9780415573764
Marketing--Management
Entrepreneurship
Small business--Management
New business enterprises--Management
658.8 ENT 2011