Includes bibliographical references (pages 166-168) and index.

Foreword -- Introduction : can you predict the unexpected? -- From the conventional to the new emerging paradigm -- Disrupter's paradise -- The conventional paradigm -- How a new paradigm is emerging -- Towards a new paradigm? -- On the inner workings of black swans -- Apple, the black swan -- Aravind : the McDonaldization of eye care -- Emirates Airlines : globalization from the desert -- Huawei : countryside surrounding cities -- Natura : globalizing beauty! -- Nokia : from ugly duckling to white swan to Ryanair : a true disrupter -- Tata Motors : reverse imperialism -- Beyond strategy and metrics -- Going beyond strategy -- Appendix 1: Metrics and diagnostics -- Appendix 2: Company of the future metric.