Strategi lautan biru: cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan/ W. Chan Kim, Renee Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: TextTextPublication details: Pulau Pinang: Penerbit Universiti Sains Malaysia, 2010Description: xvi, 338ms.; 22cmISBN: 9789838614771Subject(s): New products | Market segmentationDDC classification: 658.802 KIM 2010
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