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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. ChanContributor(s): Mauborgne, RenéeMaterial type: Text

TextEdition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: 658.8/02

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Item type	Current library	Call number	Status	Date due
KOLEKSI PERIBADI	Pusat Sumber Pendidikan IABI	KPMS 225 2015 (Browse shelf (Opens below))	Not for loan

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Includes bibliographical references and index.

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