REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE / Vijay Govindarajan, Chris Trimble

By: Govindarajan, Vijay [author.]Contributor(s): Trimble, Chrisy [author.]Material type: TextTextPublication details: Boston, Massachusetts : HARVARD BUSINESS REVIEW PRESS, [2012]; ©2012Description: xv, 229 pages ; 24 cmISBN: 9781422157640Subject(s): International business enterprises -- Case studies -- Management | Technological innovations -- Case studies -- Management | Strategic planning -- Case studiesDDC classification: 658.4063
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