Pengurusan pemasaran strategik : pendekatan cara matlamat / Mark E. Perry ; penterjemah Cheng Wei Hin ... [et al.].

By: Parry, Mark EContributor(s): Cheng, Wei HinMaterial type: TextTextSeries: Siri eksekutif MBA McGraw-HillPublication details: Kuala Lumpur : Institut Terjemahan Negara Malaysia, 2009Description: 310 pages ; 25cmISBN: 9789830681505Subject(s): Marketing -- Management | Strategic planning | ManagementDDC classification: 658.8
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Terjemahan asal: Strategik marketing management / Mark E. Perry. -- NY : McGraw-Hill Co, 2002

Bibliografi: ms. 281-306

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