Predictably irrational : the hidden forces that shape our decisions / Dan Ariely

By: Ariely, DanMaterial type: TextTextPublication details: London : Harper' 2008Description: xxii, 280p. : ill. ; 20cmISBN: 9780007256532Subject(s): Decision making | Economics -- Psychological aspects | Consumer behaviorDDC classification: 153.83
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Includes bibliographical references (p.[259]-267) and index

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