Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne.
Material type:
TextPublication details: BOSTON, MASSACHUSETTS : HARVARD BUSINESS SCHOOL PRESS, 2005Description: xv, 240 pages : illustrations ; 25 cmISBN: 1591396190Subject(s): New products | Market segmentationDDC classification: 658.802 | Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BUKU
|
Pusat Sumber Pendidikan IABCGH | 658.802 KIM 2005 (Browse shelf (Opens below)) | Available | 124431 | |
|
BUKU
|
Pusat Sumber Pendidikan IABCGH | 658.802 KIM 2005 (Browse shelf (Opens below)) | Available | 124432 | |
|
BUKU
|
Pusat Sumber Pendidikan IABCGH | 658.802 KIM 2005 (Browse shelf (Opens below)) | Available | 209718 | |
|
BUKU
|
Pusat Sumber Pendidikan IABCGH | 658.802 KIM 2005 (Browse shelf (Opens below)) | Available | 209719 |
Includes index
Koleksi Peribadi YABhg. Tun Ahmad Sarji (2100399, 2100415)
Bibliography: pages [223]-229
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
There are no comments on this title.