Blue Ocean Strategy : How to Create Uncontested Market Space and make the Competition Irrelevant / W. Chan Kim, Renee Mauborgne.

By: Kim, W. Chan [author.]Contributor(s): Mauborgne, Renee [author.]Material type: TextTextPublication details: BOSTON, MASSACHUSETTS : HARVARD BUSINESS SCHOOL PRESS, 2005Description: xv, 240 pages : illustrations ; 25 cmISBN: 1591396190Subject(s): New products | Market segmentationDDC classification: 658.802
Contents:
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy
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