Competitive positioning : the key to market success / Graham Hooley and John Saunders.

By: Hooley, Graham JContributor(s): Saunders, John A, 1946-Material type: TextTextPublication details: Hemel Hempstead, Hertfordshire : Prentice Hall International, 1993Description: xi, 260 p. ; 24 cmISBN: 0131555995Subject(s): Marketing -- Management | Strategic planning | CompetitionDDC classification: 658.802
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