Includes bibliographical references and index.

Ingredients to get you started -- Identify the root cause -- Understand customer needs -- Promote your team -- Know what you control -- Find the sweet spot -- Connect the dots -- Know what competitors are up to -- Start with the end -- Get your facts right -- Improve vs. differentiate -- Do the opposite -- Make it an adventure -- Build an A-Team -- Clarify roles and responsibilities -- Simplify your business model -- Pitch the problem -- Sell it in one sentence -- Time it right -- Test your biggest hypothesis first -- Take a leap of faith.

One page, one ingredient. 101 reasons to become more successful at solving those big technology problems. 101 Design ingredients will help your technology team identify problems, share responsibilities, and work better together.

In parts 1 through 4, you'll find 101 problem-solving ingredients, grouped into project stages to help you apply the right ingredient at the right time. Start at any point, page through the humorously illustrated ingredients--you're bound to find many that get you thinking and make your business more successful.