Marketing schools, marketing cities : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara.

By: Cucchiara, Maia BloomfieldMaterial type: TextTextPublication details: Chicago : The University of Chicago Press, 2013Description: 281 pages : illustrations ; 24 cmISBN: 9780226016825Subject(s): Grant Elementary School (Philadelphia, Pa.) | Education, Urban -- Philadelphia. -- Pennsylvania | Urban renewal -- Philadelphia. -- Pennsylvania | Educational equalization -- Philadelphia. -- Pennsylvania | Public schools -- Philadelphia. -- Pennsylvania | School integration -- Philadelphia. -- PennsylvaniaDDC classification: 307.917320974811 CUC 2013
Contents:
A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.
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Includes bibliographical references (p. [259]-275) and index.

A strategic opportunity -- From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city -- Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools -- Revitalizing schools: the Center City Schools Initiative -- "This is not an inner-city school!": marketing Grant Elementary -- "This school can be way better!": transforming Grant Elementary -- The "Segregated Schools Initiative?": lasting consequences of a short-lived project -- Citizens, customers, and city schools.

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