Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Kim, W. Chan [author.]Contributor(s): Mauborgne, RenéeMaterial type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, 2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: 658.802 KIM 2015
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BUKU BUKU Pusat Sumber Pendidikan IABI
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