The Agility Advantage: how to identify and act on opportunities in a fast-changing world / Amanda Setili.
Material type:
TextPublication details: San Francisco, CA : Jossey-Bass, 2014Edition: First editionDescription: 241 pages ; 24 cmISBN: 9781118836385Subject(s): Strategic planning | Diffusion of innovations | Organizational changeDDC classification: 658.4012 SET 2014 Summary: "This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--$c Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode |
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BUKU
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Pusat Sumber Pendidikan IABI | Available | 0000021666 |
Includes bibliographical references and index
"This book examines how successful technology-based firms like Google, Apple, and Amazon spot new market opportunities and make the right choices about what to invest in, what to change, and what to abandon. The author shows firms how to see through their customers' eyes, spot new opportunities for growth, and innovate for extraordinary customer value. In addition, the book explains how to exploit market trends and focus on the right markets, and how to anticipate future changes in competitor capability, customer need, and technology--while managing uncertainty and risk"--$c Provided by publisher.
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