Originally published: London ; Philadelphia : Kogan Page, 2007.

Introduction -- On human creativity -- Keypoints -- Use the stepping stones of analogy -- Keypoints -- Make the strange familiar and the -- Familiar strange -- Keypoints -- Widen your span of relevance -- Keypoints -- Practise serendipity -- Keypoints -- Chance favours only the prepared mind -- Keypoints -- Curiosity -- Keypoints -- Keep your eyes open -- Keypoints -- Listen for ideas -- Keypoints -- Reading to generate ideas -- Keypoints -- Keep a notebook -- Keypoints -- Test your assumptions -- Keypoints -- Make better use of your depth mind -- A framework of effective thinking -- Emotion -- Depth mind -- Keypoints -- Do not wait for inspiration -- Keypoints -- Sharpen your analytical skills -- Keypoints -- Suspend judgement -- Keypoints -- Learn to tolerate ambiguity -- Keypoints -- Drift, wait and obey -- Keypoints -- Sleep on the problem -- Keypoints -- Working it out -- Keypoints -- Think creatively about your life.