| 000 -LEADER |
|---|
| fixed length control field |
02050nam a2200301Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240718143313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220121s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781424069248 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IAB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
302.23 LES 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lester, Paul Martin |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Visual communication : |
| Remainder of title |
images with messages / |
| Statement of responsibility, etc. |
Paul Martin Lester. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, MA. : |
| Name of publisher, distributor, etc. |
Thomson Wadsworth |
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 434 p., [4] p. of plates : |
| Other physical details |
ill. (some col.), maps (some col.) ; |
| Dimensions |
28 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wadsworth series in mass communication and journalism |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Wadsworth series in mass communication and journalism. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html">http://www.loc.gov/catdir/enhancements/fy1212/2009936693-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html">http://www.loc.gov/catdir/enhancements/fy1212/2009936693-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html">http://www.loc.gov/catdir/enhancements/fy1105/2009936693-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BUKU |
| Source of classification or shelving scheme |
|
