Integrated Marketing Communication: (Record no. 6709)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00556nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211027092236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210305s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788190721103 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 JAI 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shrida Jain |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated Marketing Communication: |
| Remainder of title | Trends And Innovations/ |
| Statement of responsibility, etc. | Shrida Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Global India publications, |
| Date of publication, distribution, etc. | 2008 |
| Place of publication, distribution, etc. | New Delhi: |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p.285 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 658.8 JAI 2008 | 0000006700 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 658.8 JAI 2008 | 0000006701 | 27/10/2021 | 05/03/2021 | BUKU |
