Marketing management : (Record no. 40767)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240417100304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220119s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132613638 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IAB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 KOT 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc. | Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 789p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice-Hall series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Pusat Sumber Pendidikan IABCGH | Pusat Sumber Pendidikan IABCGH | 19/01/2022 | 658.8 KOT 1997 | H 19906 | 19/01/2022 | 19/01/2022 | BUKU | ||||
| Pusat Sumber Pendidikan IABCGH | Pusat Sumber Pendidikan IABCGH | 19/01/2022 | 658.8 KOT 1997 | H 19907 | 19/01/2022 | 19/01/2022 | BUKU | ||||
| Pusat Sumber Pendidikan IABCGH | Pusat Sumber Pendidikan IABCGH | 19/01/2022 | 658.8 KOT 1997 | H 19908 | 19/01/2022 | 19/01/2022 | BUKU |
