HBR's 10 must reads on strategic marketing (Record no. 11983)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01564nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IAB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220926152626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210305s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422189887 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 HBR 2013 |
| 245 #0 - TITLE STATEMENT | |
| Title | HBR's 10 must reads on strategic marketing |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | HBR's ten must reads on strategic marketing |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Harvard business review's 10 must reads on strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts : |
| Name of publisher, distributor, etc. | Havard Business Review Press, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 206p. : |
| Other physical details | ill. ; |
| Dimensions | 21cm |
| 490 ## - SERIES STATEMENT | |
| Series statement | HBR's 10 must reads series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Harvard business review. |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | HBR's 10 must reads series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 208.00 | 658.802 HBR 2013 | 0000011974 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 208.00 | 658.802 HBR 2013 | 0000011975 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 208.00 | 658.802 HBR 2013 | 0000021755 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 208.00 | 658.802 HBR 2013 | 0000021756 | 05/03/2021 | 05/03/2021 | BUKU | ||||
| Pusat Sumber Pendidikan IABI | Pusat Sumber Pendidikan IABI | 05/03/2021 | 208.00 | 658.802 HBR 2013 | 0000021757 | 05/03/2021 | 05/03/2021 | BUKU |
