Deutsch, Donny.

The big idea : how to make your entrepreneurial dreams come true, from the AHA moment to your first million / Donny Deutsch, with Catherine Whitney. - 1st ed. - New York : Hyperion 2009 - xiv, 258 p. ; 24 cm.

Includes bibliographical references.

Part 1. What’s the big idea? Calling all dreamers ; No experience necessary ; Why make someone else rich? ; Make love, not work -- Part 2. There are no geniuses. There’s gotta be a better way ; Why didn’t I think of that? ; Break out of the box ; Change the world with a simple idea -- Part 3. No is not an option. Why NOT me? ; The gut check moment ; They told me I’d never make it ; Saved by a big idea ; Who said it was too late? -- Part 4. Getting to your first million. From zero to millions ; Fueled by Mom power ; All in the family ; People to people -- Part 5. Breaking down the roadblocks. Dollars and sense ; Perfect pitch ; Make trade show magic ; The hungry millionaire -- Conclusion. This IS the big idea.

9781401323219


Creative ability in business.
Entrepreneurship.
Small business--Management.
New business enterprises--Management.

658.11412

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