Ariely, Dan,

PREDICTABLY IRRATIONAL : The Hidden Forces That Shape Our Decisions / DAN ARIELY - REVISED AND EXPANDED EDITION - New York : Harper An Imprint of HarperCollinsPublishers, 2008 - xx, 348 pages ; 17 cm

Includes bibliographical references pages 339-349

9780062018205


Decision making--Psychological aspects
Decision making
Consumer behaviour

153.83

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