Proctor, Tony.
Strategic marketing: an introduction / Tony Proctor. - London : Routledge, 2000 - 318 p. : ill. ; 26 cm.
Bibliography: p. [303]-308
0415208106
Marketing--Decision making
Marketing--Management
Strategic marketing: an introduction / Tony Proctor. - London : Routledge, 2000 - 318 p. : ill. ; 26 cm.
Bibliography: p. [303]-308
0415208106
Marketing--Decision making
Marketing--Management