McKeone, Dermot H.

Measuring your media profile / Dermot McKeone. - Aldershot, Hampshire, England ; |a Brookfield, Vt. : Gower, c1995 - xiii, 235 p. : ill. ; 24 cm.

Includes bibliographical references (p. 227) and index.

0568075784


Mass media--Methodology.
Mass media criticism.
Public relations.

302.2301

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