Jenkinson, Angus.
Valuing your customers: from quality information to quality relationship through database marketing / Angus Jenkinson. - New York : McGraw-Hill, 1995. - xiv, 371p. : ill. ; 23 cm.
Includes bibliographical references and index
0077079507
Database marketing
Total quality management
658.8
Valuing your customers: from quality information to quality relationship through database marketing / Angus Jenkinson. - New York : McGraw-Hill, 1995. - xiv, 371p. : ill. ; 23 cm.
Includes bibliographical references and index
0077079507
Database marketing
Total quality management
658.8
