Netemeyer, Richard G., 1956-

Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma. - Thousand Oaks, California : Sage Publications, c2003. - xiv, 203 pages : illustrations; 24 cm.

Includes bibliographical references (pages 187-194) and index.

0761920277


Scaling (Social sciences).

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