Aaker, David A.
Brand leadership/ David A. Aaker, Erich Joachimsthaler. - New York: Free Pre, 2000. - xii, 351pages: illustrations; 25cm.
9781439172919
Brand name products--Management--United States
658.827 AAK 2000
Brand leadership/ David A. Aaker, Erich Joachimsthaler. - New York: Free Pre, 2000. - xii, 351pages: illustrations; 25cm.
9781439172919
Brand name products--Management--United States
658.827 AAK 2000