| 000 | 01113nam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | IAB | ||
| 005 | 20220112161722.0 | ||
| 008 | 210305s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780749461256 | ||
| 040 | _cDLC | ||
| 082 | _a658.834 PLE 2011 | ||
| 100 |
_aDu Plessis, Erik _eauthor |
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| 245 | 4 |
_aThe Branded Mind: _bwhat neuroscience really tells us about the puzzle of the brain and the brand/ _cErik du Plessis |
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| 260 |
_bKogan Page, _c2011 _aLondon; Philadelphia: |
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| 300 |
_axvii, 251 p.: _bill.; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [245]-246) and index. | ||
| 650 | _aNeuromarketing | ||
| 650 |
_aAdvertising _xPsychological aspects. |
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| 650 |
_aMarketing _yPsychological aspects. |
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| 650 | _aBranding (Marketing) | ||
| 856 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-b.html |
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| 856 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-d.html |
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| 856 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1112/2010037756-t.html |
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| 942 |
_2ddc _cBOOK |
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| 999 |
_c9475 _d9475 |
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