000			01549nam a2200289Ia 4500
003			IAB
005			20211229162507.0
008			210305s9999||||xx |||||||||||||| ||und||
020			_a9781118739570
040			_cDLC
082			_a658.4038 SCH 2013
100			_aSchmarzo, Bill. _eauthor
245		0	_aBig Data: _bUnderstanding How Data Powers Big Business/ _cBill Schmarzo
246			_aUnderstanding how data powers big business
260			_bJohn Wiley & Sons, _c2013 _c©2013 _aIndianapolis, IN:
300			_axxiii, 216 pages: _billustrations; _c24 cm
500			_aIncludes index.
505			_aThe big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action.
650			_aBusiness intelligence _xData processing.
650			_aBig data
650			_aBusiness planning _xStatistical methods
650			_aData mining
856			_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1503/2013948011-b.html
856			_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1503/2013948011-d.html
856			_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1503/2013948011-t.html
942			_2ddc _cBOOK
999			_c9275 _d9275