000 00923nam a22002657a 4500
003 IAB
005 20251223153932.0
008 251223b ||||| |||| 00| 0 eng d
020 _a9780385479509
_cRM 203
020 _a0385479506
040 _aIAB
_bENG
_cIAB
_dIAB
_eRDA
050 _aHD30.28
_bB73 1997
082 _a658.4 BRA 1997
100 _aBrandenburger, Adam M.,
_eauthor.
245 _aCo-opetition /
_cAdam M. Brandenburger, Barry J. Nalebuff.
260 _aNew York :
_bCrown Business,
_c1997.
300 _axiii, 304 pages ;
_c24 cm
504 _aIncludes bibliographical references and index.
520 _aIntroduces the concept of co-opetition, a strategy combining competition and cooperation using principles of game theory.
650 _aStrategic planning.
650 _aCompetition (Economics)
650 _aGame theory.
700 _aNalebuff, Barry J.,
_eauthor
942 _2ddc
_cBOOK
_k658
_m.4
999 _c86250
_d86250